I just had this really amazing conversation with Kati Evans that YOU are going to LOVE! I’m so dang excited for you to hear how the 21-Day ‘Find Your Perfect Product’ Challenge changed her life (seriously).
Have you had a chance to take my 21-Day ‘Find Your Perfect Product’ Challenge? (Update: check out the new Find Your Perfect Product workshop.)
No? Well, get over there and sign up for that!
If you’re like “Alison, I’ve tried courses before to find out what to sell online and it didn’t work” then you NEED to listen to this episode.
I’m serious – you need to.
This could be what finally gets the ball rolling for you and boy oh boy, momentum is a powerful thing.
Let me tell you when I first released the challenge last fall, there were some results that surprised even me!
If you’ll stick around for a minute, I’d LOVE to tell you about how it got Kati Evans from just getting started in ecommerce to joining the #100GrandCan!
Sound good?!
Great!
This story from Kati Evans won’t disappoint, I promise.
These last seven months have completely changed her life. Her words, not mine. Before taking the Challenge, she was at that crossroads of quitting. (Been there – multiple times) Staring at a basement full of $1000’s in inventory she knew there had to be a better way to grow the business she loved and not give up on it.
Before reaching that breaking point, we met. Well, we became internet friends – that counts, right?
Up to this point, Kati had been running a pop-up boutique that required her to drag out her inventory and set up a booth each weekend, which she didn’t love. If you’ve been there, then you know why she didn’t love it. #backache
Despite her dislike for the process of setting up to sell, Kati really liked her products. But, maybe like you, she didn’t LOVE them.
Don’t you want to love what you sell?
Well, Kati did, and that sent her back to the drawing board – insert thinking emoji here. Pen, paper, and some deep thoughts later, she really honed in on what she loved – her family, and specifically family traditions. But she was stumped on what kind of product she could build around this.
Getting unstuck on what she could sell around family traditions took some help. Enter the 21-Day Challenge.
The thing that surprised Kati, and that’ll probably surprise you when you join the challenge, was the other benefits OUTSIDE of finding her product that she got from the challenge.
She was able to internalize that…
- “My products are valuable”
- “What I’m doing is meaningful”
- “I believe in my products”
All things that are sooo important as you begin your journey into online business.
But it went much even deeper than that.
For Kati Evans, years of negative baggage started hurling itself back into her mind a few months after the challenge. She was sitting around the table at a family event, and the negative vibes started raining down on her.
Have you ever had friends or family that just didn’t want to let you become the person you’re destined to be?!
I think it’s sometimes because they love you and are trying to protect you and other times because they don’t want you to reach new levels that are above them.
Whatever it is, Kati faced this head-on.
Believe it or not, she used the same process for finding product descriptions in the 21-Day Challenge, to find the words that make HER valuable while she was sitting at the table with that family member who was trying to bring her down.
Whoa!
Not what I was expecting when I designed that lesson in the Challenge but I’m dang happy it helped her find a product AND value in herself!
So cool, right?!
Let’s backtrack for a second because the product idea that came as a result of going through the Challenge was amazinggggg.
The Highs & Lows Journal was Kati’s flagship product, and it generated over $100,000 in sales in just 7-months!
You read that correctly – Kati Evans sold $100k in 7 months!
I get this overwhelming feeling when students have life-changing results like this, and I don’t know if I want to cry or scream. So many emotions right now!
If you want to hear how Kati overcame the fear of starting and now has influencers pounding on her door, you’ll want to click that play button at the top! Go, go go!!!
Additional Resources
- Kati's site: https://CreatingFamilyTraditions.com (35% discount code: ALISON)
- “Creating Family Traditions” on Facebook
- “Creating Family Traditions” on Instagram
